In this episode of Boss Talks, Evan Happel welcomes Renee McIntyre, VP of Marketing at Scully Company, for an engaging conversation. As the excitement builds for the upcoming Apartmentalize event in Philadelphia, Renee shares insights about what to look forward to in the city, including must-try foods and notable attractions. The discussion transitions to how Scully Company leverages AI for multifamily marketing and property management, and the potential impacts of recent advancements from OpenAI and Google. They delve into the nuances of AI, from its ability to analyze web traffic to creating engaging personas and content. Renee emphasizes the importance of authenticity, especially in a world increasingly dominated by AI, and shares her personal and professional mantra of doing things the right way. Tune in for a mix of practical advice, industry insights, and a sneak peek into the future of multifamily living!
00:00 Introduction and Guest Welcome
00:45 Community Boss Solutions Overview
01:23 Renee McIntyre's Career Journey
01:45 Transition from Hospitality to Multifamily
04:53 Building Community and Hospitality Insights
07:11 Hosting and Hospitality Tips
13:02 Excitement for Apartmentalize in Philly
20:58 Doing Things the Right Way
24:32 Career Advancement Through Collaboration
25:10 The Importance of Doing Your Best
28:42 The Impact of AI on Industries
30:25 AI's Rapid Adoption and Its Implications
31:54 New AI Features and Their Uses
35:14 AI in Multifamily Housing
46:44 Personal Uses of AI
48:34 The Value of Authenticity in the Age of AI
Renee's career journey began in the field of tourism and hospitality management, where she honed her skills in event coordination. Life, as it often does, threw a curveball at Renee, leading her to transition to the multifamily industry. Despite the shift, Renee found numerous parallels between hospitality and multifamily, from creating great experiences to ensuring people feel at home. Her story is a testament to embracing change and finding synergy between seemingly different industries.
A core theme in Renee's professional ethos is her commitment to doing things the right way. This isn't just about striving for perfection but about giving one's best effort in every endeavor. Renee credits her father for instilling this philosophy in her – the idea that "how you do anything is how you do everything." She emphasizes the importance of not just completing tasks but exceeding expectations and contributing to the overall success of a project. It’s a mindset that fosters collaboration and drives professional growth, proving that a little extra effort always goes a long way.
AI is a hot topic, and Renee dives into its potential impact on the multifamily industry. She highlights recent advancements from Google and OpenAI, such as the ability to use a camera for inputs and the new search generative experience. While exciting, she cautions against hasty implementation. The technology has significant implications for leasing and resident communication, and it's crucial to ensure accuracy and inclusivity in AI's applications. Renee also envisions AI tools simplifying maintenance tasks and enhancing marketing strategies. However, she underscores the importance of vigilance and continuous learning in utilizing these tools effectively.
In an age where AI can book your vacation or suggest dinner based on your pantry's contents, Renee argues that authenticity remains our greatest asset. She points out that while AI complements our efforts, it's our unique human experiences and genuine interactions that truly matter. Authenticity builds trust and fosters real connections, both personally and professionally. Renee’s emphasis on being genuine, whether providing feedback to a team or engaging with residents, is a reminder that our personal touch is irreplaceable.
Renee McIntyre’s insights on 'Boss Talks' offer a blend of practical advice and inspiration. From navigating career transitions and embracing AI to maintaining authenticity, her perspective enriches our understanding of the multifamily industry and beyond. Stay tuned for more episodes and don’t hesitate to get involved if you’d like to share your story on Boss Talks.