In this episode, the host welcomes Dena Hendry, Director of Marketing at Friedman Realty Group. Dena shares her journey into her current role, her passion for community building through PTA involvement, and the importance of adding fun to learning and leadership. They discuss the significance of follow-ups in leasing, the transition from order-taking to true salesmanship post-COVID, and tools that aid in marketing operations. Dena also opens up about her personal experiences with imposter syndrome and highlights the role of mentorship in her career. The episode concludes with a lively discussion on the upcoming NAA conference in Philadelphia, showcasing Dena's excitement and local insights.
00:00 Introduction and Guest Introduction
00:55 Community Boss Solutions
01:28 Welcoming Dena Hendry
01:59 Latinas in Multifamily Advisory Board
06:25 Building Community: Personal and Professional Involvement
07:33 PTA Involvement and Challenges
11:51 Family Life and Parenting
17:50 Leadership and Team Building
28:21 Identifying Employee Challenges
28:35 Reflecting on Past Management Experiences
29:07 Appreciation from Former Team Members
30:12 Winning the Garden State Award
33:01 Overcoming Imposter Syndrome
34:56 Balancing Introversion and Extroversion
39:29 The Importance of Mentorship
51:09 Concluding Thoughts and Future Plans
In this episode of Boss Talks, Evan Happel had the pleasure of diving into the life and career of Dena Hendry, a marketing boss in the multifamily industry. Her story offers a wealth of inspiration for anyone looking to inject passion and purpose into their professional journey.
Dena's adventure in the realm of marketing and leadership began with her role at Pettinaro Residential, where she took on the mantle of leasing and marketing manager. Her story is not just about career growth but also the integration of personal values and community involvement, making her a standout figure.
One of the key takeaways from Dena’s discussion is her view on leadership. Far from being just a position of authority, Dena views her role as akin to being a cheerleader for her team. She emphasizes the importance of supporting and uplifting her team members, helping them to achieve their own goals while collectively pushing towards greater success. This approach not only fosters a positive work environment but also propels the entire team forward, reinforcing the idea that genuine leadership is about empowerment and encouragement.
Another significant aspect of Dena's story is her deep involvement in community activities, particularly with the PTA. Her dedication to making a difference, both in her professional and personal life, is a testament to her belief in the power of community. Whether it’s advocating for better educational opportunities for children or creating a more cohesive workspace, Dena’s efforts are a reminder of the impact we can all make within our spheres.
Dena's candid admission of facing impostor syndrome and her journey towards overcoming it adds a layer of relatability to her story. It's a reminder that everyone, no matter how successful, grapples with self-doubt at times. Her story encourages us to confront our fears, lean into discomfort, and emerge stronger on the other side, equipped with a greater sense of self-worth and capability.
Dena Hendry’s story shows that it’s not just about reaching the top but about lifting others as you climb, about making a difference in the broader community, and constantly pushing the boundaries of personal development. Dena Hendry is not just a marketing director; she is a leader, a community champion, and a perpetual learner. And that's a narrative worth celebrating.